Your privacy matters to us. This Policy explains in clear, structured terms what personal data EQ668 collects from users, why we collect it, how we use and protect it, and what rights you have over your own information.
// Last Reviewed: 2026This Privacy Policy ("Policy") is issued by EQ668 ("eq668", "we", "us", "our") and applies to all personal data collected from users ("you", "User") who access or interact with the EQ668 online casino and sports betting platform available at https://eq668.cam, including any associated subdomains, mobile applications and related digital services (collectively, "the Platform" or "the Services").
EQ668 is committed to handling your personal information with transparency, integrity and respect. This Policy describes, in plain terms, the categories of personal data we collect, the purposes for which we process it, the parties with whom it may be shared, the security measures we apply and the rights available to you as a data subject.
By accessing the Platform, creating an account or using any of the Services, you acknowledge that you have read and understood this Policy. This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, which together form the complete framework governing your relationship with EQ668.
The following terms carry specific meanings throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify a living individual — directly or indirectly — including name, contact details, CNIC number, IP address, device identifiers and financial transaction data. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, structuring, modification, transfer and deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data. EQ668 acts as Data Controller in relation to the personal data of Platform users. |
| "Data Processor" | A third party that processes personal data on behalf of the Data Controller under a data processing agreement. |
| "KYC Data" | Identity verification data collected as part of the Know Your Customer process, including government-issued identity documents, selfie/liveness captures and proof-of-address records. |
| "Cookie" | A small text file placed on your device by the Platform to store session, preference or analytics information. |
| "Sensitive Data" | A subset of personal data that carries heightened protection requirements, such as data revealing racial or ethnic origin, health data or financial account credentials. |
EQ668, operating the Platform at https://eq668.cam, acts as the Data Controller for all personal data collected through the Platform and its Services. As Data Controller, EQ668 is responsible for ensuring that personal data is processed lawfully, fairly and transparently, collected for specified and legitimate purposes, kept accurate and up to date, and retained only as long as necessary for the stated purpose.
For any privacy-related enquiries, requests to exercise data subject rights, or concerns about how your data is being handled, please contact the EQ668 support team using the contact details in Section 15 of this Policy. All privacy-related correspondence should be directed to the support email address listed below — plain text only, not a clickable link.
EQ668 collects personal data through several channels depending on your interaction with the Platform. The following categories describe the data we collect and the typical source of each category:
When you create an account on eq668, we collect the information you provide directly, including: full legal name, date of birth, residential address, email address, phone number and chosen account credentials. This information is necessary to establish your account identity and verify your eligibility to use the Services.
As part of mandatory identity verification procedures, we collect documentary evidence of your identity. For Pakistani users, this typically includes a scanned image or photograph of your CNIC (Computerised National Identity Card) — both sides — or a valid Pakistani passport, a selfie or liveness check image, and where required, a proof of current address such as a utility bill or bank statement. KYC data is treated as sensitive personal data and is subject to enhanced protection measures.
When you deposit or withdraw funds, we collect transaction reference data, payment method identifiers, deposit and withdrawal amounts in PKR or the applicable currency, and timestamps. We do not store full bank account numbers or mobile wallet passwords. Payment data associated with methods such as Easypaisa, JazzCash, Raast transfers, and bank accounts with HBL, UBL, Meezan Bank or Bank Alfalah is processed to facilitate transactions and for AML compliance purposes.
We collect records of your gaming and betting activity, including games played, bets placed, cricket and PSL markets accessed, wager amounts, outcomes and session durations. This data is used for account administration, dispute resolution, responsible gambling monitoring and, in aggregate, for platform improvement.
We automatically collect technical data when you access the Platform, including your IP address, browser type and version, operating system, device identifiers, screen resolution, time zone and referring URL. This data is used for security monitoring, fraud prevention, technical performance analysis and geographic access compliance.
When you contact EQ668 support — whether through live chat, email or any other channel — we retain records of those communications, including the content of messages, timestamps and support agent responses. This is used for quality assurance, dispute resolution and service improvement.
EQ668 processes personal data on one or more of the following legal bases, depending on the category of data and the purpose of processing:
| Legal Basis | Application |
|---|---|
| Contractual Necessity | Processing required to perform the contract with you — account creation, identity verification, deposit and withdrawal processing, and delivering the Services you have requested. |
| Legal Obligation | Processing required to comply with applicable law — including KYC identity verification, AML transaction monitoring and age verification obligations imposed by the operator's licensing jurisdiction. |
| Legitimate Interests | Processing based on EQ668's legitimate interests in fraud prevention, security monitoring, platform improvement and responsible gambling enforcement — where those interests are not overridden by your fundamental rights. |
| Consent | Processing based on your freely given, specific and informed consent — such as optional marketing communications, which you may withdraw at any time by contacting the support team. |
EQ668 processes personal data for the following specific and documented purposes. We do not use personal data for any purpose incompatible with those described below without your prior consent or a legitimate legal basis for the new purpose.
EQ668 does not sell, rent or trade your personal data to third parties for their own commercial purposes. Personal data may be shared with third parties only in the following limited and controlled circumstances:
EQ668 uses cookies and similar tracking technologies to operate the Platform effectively and deliver a consistent user experience. The categories of cookies we use are described below:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Required for core Platform functionality — user authentication, session management and security token validation. Cannot be disabled without breaking the Service. | Session |
| Functional | Remembers your preferences such as language settings, display options and account interface customisations to improve your experience. | Up to 12 months |
| Analytics | Collects aggregated data on how users navigate the Platform — pages visited, time spent, error events — to guide platform improvements. Data is anonymised where possible. | Up to 24 months |
| Security / Fraud Prevention | Detects unusual access patterns, device fingerprinting anomalies and suspicious session behaviour to protect your account and the platform. | Session to 6 months |
You may control cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair your ability to log in and use core Platform functions. Third-party analytics providers process data under their own terms; EQ668 implements data minimisation measures where technically feasible.
EQ668 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account & Registration Data | For the duration of the account plus a minimum of 5 years following account closure, or longer where legal obligations require. |
| KYC / Identity Documents | Minimum 5 years from the date of verification, as required by AML compliance obligations in the operator's licensing jurisdiction. |
| Financial Transaction Records | Minimum 5 years from the date of each transaction, in line with standard financial record-keeping requirements. |
| Gameplay & Betting History | Up to 7 years for dispute resolution, responsible gambling monitoring and regulatory compliance purposes. |
| Support Communications | Up to 3 years from the date of the last communication in a support thread. |
| Analytics & Technical Logs | Up to 24 months in identifiable form; may be retained longer in fully anonymised aggregate form. |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where data must be retained beyond the standard period due to active legal proceedings or regulatory investigations, the retention period is extended accordingly.
EQ668 implements a layered set of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include but are not limited to:
Subject to applicable data protection law and the operator's licensing jurisdiction requirements, you have the following rights in relation to your personal data held by EQ668:
Request a copy of the personal data we hold about you and information about how it is being processed.
Request correction of inaccurate or incomplete personal data. You may also update certain information directly through your account settings.
Request deletion of your personal data where it is no longer necessary for the purpose collected, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances — for example, while a data accuracy dispute is being resolved.
Receive a structured, machine-readable copy of personal data you provided to us, where processing is based on consent or contract.
Object to processing based on legitimate interests, including profiling for marketing purposes. You may opt out of marketing communications at any time.
Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Lodge a complaint with the applicable supervisory authority in the operator's licensing jurisdiction if you believe your data has been mishandled.
To exercise any of these rights, please contact the EQ668 support team using the details in Section 15. We will respond to all data subject requests within 30 calendar days, or within any shorter period required by applicable law. Some rights are subject to limitations under applicable legal obligations — including AML record-keeping requirements — and we will explain any applicable limitations in our response.
EQ668 is strictly an adults-only platform. The Services are not directed at, intended for or available to any person under the age of 18, or the higher minimum age required by the applicable operator licensing jurisdiction, whichever is greater. EQ668 does not knowingly collect personal data from individuals under the applicable minimum age.
Mandatory age verification (KYC) is applied to all registered accounts before full platform access is granted. If EQ668 discovers that personal data has been collected from a person below the applicable minimum age, that data will be deleted immediately, the account will be closed and any funds will be handled in accordance with applicable law and operator policy.
If you are a parent or guardian and believe that your child has registered an account on the Platform, please contact the support team immediately so that the account can be reviewed and closed.
The EQ668 Platform may reference or integrate with third-party services — such as payment processors — in the course of delivering the Services. This Privacy Policy applies only to data processed by EQ668 as Data Controller. We are not responsible for the privacy practices of third-party service providers, whose collection and use of your data is governed by their own privacy policies.
EQ668 does not include general third-party external links on its pages. Where third-party services are integrated for payment processing or other operational purposes, users are encouraged to review the privacy documentation of those services before completing transactions.
EQ668 reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, Platform functionality or data processing practices. Material changes will be communicated to registered users via the email address associated with their account or through a prominent notice on the Platform, with at least seven (7) days' advance notice prior to the changes taking effect — except where immediate amendment is required for security, legal or regulatory reasons.
The "Last Reviewed" date displayed at the top of this page indicates when this Policy was most recently updated. Your continued use of the Platform following notification of a Policy amendment constitutes your acknowledgement of the revised terms. If you do not accept a revised Policy, you may close your account by contacting the support team.
For any questions, concerns or requests relating to this Privacy Policy or your personal data, please contact the EQ668 Data Controller through the following channels. All contact details are provided as plain text only — no clickable links.
Every page, login, transaction and support interaction on the eq668 platform is protected by TLS encryption. Your data is never transmitted in plaintext.
We collect only the data that is genuinely necessary to operate the Services, comply with legal obligations and protect your account. We do not collect data for its own sake.
EQ668 does not sell, rent or trade your personal data to third parties for their marketing purposes. Data sharing is restricted to operational necessities and legal obligations only.
Access, rectification, erasure, portability and objection rights are documented in plain English. Submit a request to the support team and receive a substantive response within 30 days.
Data is not held indefinitely. Clear retention periods govern each category — from KYC records kept for AML compliance to analytics data that is anonymised after 24 months.
In the event of a security incident affecting your personal data, EQ668 follows a documented incident response procedure and notifies affected users within required regulatory timeframes.
If you have any concerns about how EQ668 handles your personal data, or if you would like to exercise any of your data subject rights, our support team is available to help. You can also review our full Terms & Conditions for the broader context of your relationship with eq668.